YouTube RPM Calculator
Calculate your Revenue Per Mille (RPM) and estimate earnings. Compare with niche benchmarks!
RPM Benchmarks by Niche
Finance/Legal
$15-30+
Tech/Business
$8-15
Education
$5-10
Lifestyle/Vlog
$2-5
Gaming
$1-4
Entertainment
$0.50-3
Ways to Increase RPM
- • Target high-value niches (finance, tech, business)
- • Create content for US/UK/CA audience
- • Make longer videos (8+ minutes for mid-roll ads)
- • Improve audience retention
- • Add memberships and Super Chat
- • Include affiliate links and sponsorships
Enter values to calculate RPM
Features
- Calculate actual RPM
- Estimate earnings
- CPM calculation
- Niche benchmarks
- Performance rating
- Growth insights
How to Use
- 1Enter your views from YouTube Studio
- 2Enter your revenue
- 3View your RPM and rating
- 4Compare with benchmarks
Frequently Asked Questions
What is RPM?
Revenue Per Mille - total revenue (ads, memberships, etc.) per 1000 views after YouTube's cut.
RPM vs CPM?
CPM is what advertisers pay. RPM is what you receive (after YouTube takes 45%).
Why is my RPM low?
RPM varies by niche, audience location, season, and ad-friendliness of content.
How can I increase RPM?
Target premium niches (finance, business), focus on US/UK audience, and create longer watch times.