UTM Link Builder
Create trackable marketing URLs with UTM parameters. Track your campaigns in Google Analytics and other tools!
Use underscores, no spaces
For paid search keywords
For A/B testing different ads
https://example.com/landing-page?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale95 characters
URL Breakdown
💡 Best Practices
- • Use lowercase for consistency in analytics
- • Use underscores instead of spaces
- • Keep campaign names descriptive but concise
- • Be consistent with naming conventions
- • Document your UTM parameters in a spreadsheet
Features
- All 5 UTM parameters
- Quick presets
- Auto-generated slugs
- Copy with one click
- URL validation
How to Use
- 1Enter your destination URL
- 2Fill in UTM parameters
- 3Copy the generated URL
- 4Use in your campaigns
About UTM Link Builder
Understanding exactly where your website traffic comes from is the foundation of successful digital marketing. Our free online UTM link builder helps marketers, founders, and social media managers easily generate custom tracking URLs for Google Analytics (GA4) or any other analytics platform. By properly tagging your links, you can accurately measure the ROI of your email newsletters, paid advertising campaigns, and social media posts down to the exact click.
This powerful UTM tracking code generator simplifies URL tagging by automatically formatting your links with industry-standard parameters. Select from quick presets for common advertising platforms like Facebook, Google Ads, or Instagram, or manually define your custom source, medium, and campaign name. The tool securely processes the URL formatting in your browser in real-time—ensuring your marketing campaigns remain private—while giving you a clean, copy-ready tracking link that will attribute your hard-earned traffic correctly in analytics.
Frequently Asked Questions
What are UTM parameters?
Tags added to URLs that help track where traffic comes from in analytics tools.
Which parameters are required?
Source, medium, and campaign are most important. Term and content are optional.